Stepniowski Family

I’m excited to announce that I’ll be teaching a new seminar starting next January for the USF Executive & Professional Education Center, in Sarasota.  It’s a new program at the university, and I’m told the website will be up in October.

The course I’ll be teaching is Marking & eMarketing for Small Business.

Small businesses present unique marketing challenges, such as budgeting or other resource allocation issues. Tailored with that in mind, this discussion based seminar uses case studies to explore successful strategies for understanding and reaching your market. Promotional opportunities will be evaluated for a variety of industries, with special consideration provided to eMarketing initiatives.

Who Should Attend?:

Anyone interested in learning how to identify and reach their market effectively, optimize their marketing budget and increase overall action item success would benefit from this seminar. Those working for, invested in or that otherwise own a small business would particularly benefit from the ability to develop and execute more strategic marketing initiatives.

What You Can Expect:

• You will walk away knowing how to develop a targeted and strategic marketing plan that takes into consideration the specific issues associated with small businesses.
• You will learn how to maximize the benefits of online marketing tools, such as website optimization, social networking and emailed communications.
• You will know how to employ effective contact management, meaning you are capturing key information and also regularly using the collected data for relevant marketing research and performance metrics.
• You will have thoroughly explored promotional ideas across a variety of industries and will be able to identify and assess opportunities more effectively.