Book Review – What Would Google Do?

**Originally published on www.proqc.com (6/3/09) What Would Google Do?. Jeff Jarvis. New York: HarperCollins, 2009. 257pp. WWGD? BuzzMachine blogger and journalist extraordinaire Jeff Jarvis takes a closer look at Google’s actions in his latest book, literally asking the question What Would Google Do? I admit that if I had a time machine, I would find […]

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Book Review – Inside Drucker’s Brain

**Originally published on www.proqc.com (3/10/09) Inside Drucker’s Brain. Jeffrey A. Krames. New York: Penguin Group, 2008. 278 pp. Every now and then, a little treasure of a book comes along and provides some insightful information that you may already know but haven’t given any thought to in a while. Inside Drucker’s Brain, by Jeffrey Krames, […]

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Book Review – Super Crunchers

**Originally published on www.proqc.com (12/3/07) Super Crunchers. Ian Ayres. New York: Bantam Books, 2007. 260 pp. Ian Ayres, a Professor at Yale Law School and established economist, targets the business community with a wake-up call on the usefulness of data mining. And, somewhere in between, there is a review on statistics that makes regressions and […]

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Book Review – The Myths of Innovation

**Originally published on www.proqc.com (9/1/07) The Myths of Innovation. Scott Berkun. California: O’Reilly Media, Inc., 2007. 176 pp. O’Reilly Media, often associated with their “animal books” for software developers, is considered the definitive publisher of all things resourceful in the technology industry. However, in a refreshing change of pace, Berkun’s Myths of Innovation deviates from […]

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Book Review – Ethical Markets: Growing the Green Economy

**Originally published on www.proqc.com (6/1/07) Ethical Markets: Growing the Green Economy. Hazel Henderson & Simran Sethi. Vermont: Chelsea Green Publishing, 2007. 300 pp. As a world renowned expert on sustainable development, Hazel Henderson provides an in-depth analysis into the “green” economy in her latest publication, Ethical Markets. Based on interviews conducted on her public television […]

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